Ask Yourself: What is the Better Business Bureau Trying to Accomplish?

You may rely on the Better Business Bureau, or BBB, to retain past clients or gain new ones over the years. The BBB is an excellent resource for clients looking for new products and services. You can choose to associate your business with the BBB to encourage customers to select your products and services.
Customers’ awareness of the BBB’s history, goals, and purpose allows them to trust company information listed on the website. Understanding these areas can assist you in determining if associating with the BBB is a good choice.
History
The BBB was founded in 1912 to help customers select from an expansive list of companies offering particular products or services. The founders created a set of standards that company owners could strive to meet. The standards have been reevaluated many times over the past several decades to meet modern expectations.
As a non-profit agency, the BBB exists to serve the general public through its 2,500 employees. Each state has its own BBB agency to rely on for complaint resolution and rating assignment. This entity prides itself on intense regulations that eliminate any bias from occurring during these processes.
Purpose
The purpose of the BBB is to rate businesses like yours according to a strict set of standards, resolve customer complaints, and provide support to both parties. The companies in each state may constantly work with this agency to resolve complaints, improve ratings, and find support. Consumers may contact their local agency to lodge complaints and follow up for a resolution after workers contact the company in question.
Prior to the creation of the performance standards, companies could only compare themselves to each other in an effort to entice customers. The evaluation process gives customers an unbiased look at each company’s ability to meet expectations and provide valuable products or services.
Goals
Developing and nurturing trust, improving business and client relations, encouraging collaboration, and improving company ethics are the main goals of the BBB. The practices utilized by this company ensure that all correspondence is handled in a professional manner. The agency’s motto focuses on continually improving trust between businesses and consumers.
Workers strive to continually improve their performance by following the strict standards precisely. Each state agency employs tight teams that collaborate to help businesses improve their practices and assist customers in obtaining their desired resolution.